Episode 12. Entrepreneurship and business startup | Natokaje Kijasiriamali
In this #FutureYangu episode we focus on what youth need to do to start income generating activities. Many service providers work as freelancers or consultants. The reason for this is that many business start-ups are small scale in nature and operate informally. They are not ready for registration; it usually takes time for a business to mature and live up to the demands of a formally registered business. There are many formal governments regulations to be followed and it can be costly. The message in this episode is - Start small Start with what you like, Start with what you have, Start where you are. And do what you can!
In this episode we meet Piazisy a small-scale entrepreneur who has set up a small business making liquid soap. She had permeant employment as a secretary but was sexually harassed in the workplace and wanted to be in control of her own time. She decided to leave when she understood that she could earn more on her small-scale business. Pazisy took a training course at SIDO and now multitasks, produces and sells the soap herself. She explains that she has no problem selling her soap, there is a huge market and need for soap out there. She earns enough to keep herself well, but the challenge is to take the business to the next level. She is not ready to register the business yet.
The activity in this episode requires students to creatively look at their surroundings to spot different challenges and market opportunities then use that to formulate a business idea. Business ideas have to make business sense to be successful.
